
Jovies Dollhouse is a New Zealand-owned and operated children’s toy business. Specializing in realistic-looking dolls with a focus on diversity and acceptance. They have a collection that includes not only European-based skin tones but also those of all ethnicities. We had the pleasure of pulling together the branding for Jovies. With their focus on acceptance and diversity, we curated their branding to support their mission and values.






We created illustrations featuring a range of skin tones to represent different ethnicities. We ensured that the palette was well-balanced and spread their unique tones across the branding accordingly.