PWR Fit Studios, a renowned fitness studio in New Zealand, stands out for its group coaching fitness classes. The task was to develop a refined and timeless brand that would attract, rather than intimidate potential clients. Taking this into account, the branding was meticulously crafted with attention to soft tones and graceful flowing lines. The use of organic shapes and gentle rounded edges adds a touch of elegance to the brand, creating a powerful yet inviting ambiance.